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Whose attention does the advertiser hope to attract in this advertisement? Refer only to the visual aspects of TEXT D - NSC English FAL - Question 3 - 2016 - Paper 1

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Whose attention does the advertiser hope to attract in this advertisement? Refer only to the visual aspects of TEXT D. Discuss ONE advertising technique that is us... show full transcript

Worked Solution & Example Answer:Whose attention does the advertiser hope to attract in this advertisement? Refer only to the visual aspects of TEXT D - NSC English FAL - Question 3 - 2016 - Paper 1

Step 1

Whose attention does the advertiser hope to attract in this advertisement?

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Answer

The advertiser aims to attract the attention of individuals who discard used oil improperly, including those looking for information on how to dispose of used oil responsibly or motor mechanics who may frequently deal with motor oil.

Step 2

Refer only to the visual aspects of TEXT D.

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Answer

The advertisement uses a striking visual of oil being poured from a container into a glass that resembles drinking water. This imagery effectively illustrates the severe consequences of dumping oil carelessly, reinforcing the message that used oil can contaminate drinking water.

Step 3

Discuss ONE advertising technique that is used to capture the reader's attention.

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Answer

One significant advertising technique used is visual contrast. The font initially appears dark, resembling oil pipes, and transitions to a lighter color, giving the impression of drinking water. This contrast captures the reader's attention and emphasizes the message of the dangers of improper disposal.

Step 4

Discuss whether the use of the word 'hazardous' is effective in the advertisement.

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Answer

The term 'hazardous' is effective as it alerts the reader to the dangers of irresponsibly disposing of used oil. By highlighting the potential risks, it encourages thoughtful action from the audience. However, if the audience does not understand the term, its effectiveness may diminish.

Step 5

Choose the correct answer to complete the following sentence: R.O.S.E. is an example of a ....

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Answer

B. acronym.

Step 6

Which TWO clues in the contact details prove that the R.O.S.E. Foundation operates in South Africa?

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Answer

  1. The South African dialing code /021.
  2. The website address which has the South African country code 'za' at the end.

Step 7

The contraction 'Dont' in the text is incorrect.

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Answer

The corrected word is 'Don't'.

Step 8

Give the singular form of the underlined word in the following sentence.

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Answer

Company.

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