Who is the target audience of this advertisement? Give a reason for your answer - NSC English FAL - Question 3 - 2019 - Paper 1
Question 3
Who is the target audience of this advertisement? Give a reason for your answer.
How does the headline, 'ENERGY ON THE GO', capture the reader's attention? State TW... show full transcript
Worked Solution & Example Answer:Who is the target audience of this advertisement? Give a reason for your answer - NSC English FAL - Question 3 - 2019 - Paper 1
Step 1
Who is the target audience of this advertisement? Give a reason for your answer.
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Answer
The target audience of this advertisement comprises people who lead a busy lifestyle and require energy but may not have the time to prepare a nutritious meal. This group values convenience and nutritional benefits.
Step 2
How does the headline, 'ENERGY ON THE GO', capture the reader's attention? State TWO points.
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Answer
The headline is presented in large, bold font, which makes it stand out and grab attention. Additionally, there is a play on words, suggesting that the product provides energy while engaging in activities, emphasizing movement and convenience.
Step 3
Why are the words, 'Loved Since 1920' included in this advertisement?
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Answer
These words suggest that the Jungle brand is well-liked and has a long-standing reputation, enhancing consumer trust and interest.
Step 4
How are the words, 'light and portable' intended to influence the reader?
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Answer
The phrase 'light and portable' implies that the energy bars are easy to carry, making them a convenient snack option for individuals on the move.
Step 5
Refer to the body copy. Name any TWO ingredients that are used in the advertised product.
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Answer
The two ingredients mentioned are oats and berries. Other acceptable ingredients include nuts, yogurt, and chocolate.
Step 6
In your view, is the visual of a tiger effective in conveying the message of the advertisement? Substantiate your answer.
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Answer
Yes, the visual of a tiger is effective because it is associated with energy and swiftness. This imagery suggests that consuming the energy bar can provide similar energy and vitality to the consumer.
