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Refer to the headline - NSC English FAL - Question 3 - 2023 - Paper 1
Question 3
Refer to the headline. How does the advertiser attract the reader's attention? Give TWO points. Fire is EVERYONE'S fight. The Western Cape has had devastating fire... show full transcript
Worked Solution & Example Answer:Refer to the headline - NSC English FAL - Question 3 - 2023 - Paper 1
Step 1
How does the advertiser attract the reader's attention? Give TWO points.
Answer
The advertiser effectively uses a combination of visual elements and typography to attract the reader's attention. Firstly, the use of capital letters in the word 'CAUTION' makes it stand out, creating a sense of urgency. Secondly, the phrase 'FIRE DANGER' is emphasized through bold font, further drawing the reader's eye and highlighting the seriousness of the message.
Step 4
How does the inclusion of various telephone numbers support the message of the advertisement? State TWO points.
Answer
The inclusion of various emergency service numbers indicates that help is readily available, which encourages the community to report fires immediately. Furthermore, it conveys that the issue of veld fires is serious and requires community cooperation to effectively address it.
Step 5
Why has the advertiser included the different logos at the bottom of this advertisement?
Answer
The different logos represent the collaboration between various organizations aimed at fire prevention. This inclusion establishes credibility and shows that multiple stakeholders support the message, thereby emphasizing the importance of collective action.
Step 6
Discuss whether the visual of the animal effectively conveys the message of the advertisement.
Answer
Yes, the visual of an animal encircled by flames evokes a sense of empathy and urgency about the dangers of veld fires. It can encourage viewers to reflect on the impact of fire on wildlife and motivate them to take preventive actions against starting fires. Conversely, one could argue that the visual could be misinterpreted if not directly tied to the advertisement's message, as it does not specifically mention animals, making it less impactful for some viewers.