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QUESTION 3: ANALYSING ADVERTISING Study the advertisements (TEXT D and E) below and answer the set questions - NSC English HL - Question 3 - 2017 - Paper 1
Question 3
QUESTION 3: ANALYSING ADVERTISING Study the advertisements (TEXT D and E) below and answer the set questions. TEXT D GET IN SHAPE WITH OUT SETTING FOOT IN A GYM ... show full transcript
Worked Solution & Example Answer:QUESTION 3: ANALYSING ADVERTISING Study the advertisements (TEXT D and E) below and answer the set questions - NSC English HL - Question 3 - 2017 - Paper 1
Step 1
3.1 The advertiser's intention is to lure consumers into believing that no effort is needed to get into shape when Skechers are worn.
Answer
The main message of the advertisement is that wearing Skechers allows people to get in shape without the need for traditional exercise routines. It emphasizes convenience for those who may struggle to visit the gym.
Step 2
3.2 The personal accounts support the claims highlighted in the main body of the advertisement.
Answer
The testimonials from users such as Jazzy, Lisa, and Leah add authenticity to the advertisement. They provide real-life experiences that suggest the effectiveness of Shape-Ups, reinforcing the product's promise of improved fitness with minimal effort.
Step 3
3.3 The image is effective as it depicts a leg that is 'in shape' wearing a Skechers shoe.
Answer
The visual representation of a fit leg emphasizes the product's functionality. The leg's posture and the shoe design clearly indicate the benefits of wearing Shape-Ups. It creates a visual link between the shoe and the desired outcome of improved physical appearance.
Step 4
3.4 The words 'Hullets sweets' have the appearance of being written in sugar, representing the actual product.
Answer
The choice to use a playful font that resembles sugar creates a direct association with the sweet itself. This design choice enhances the visual appeal and effectively conveys the product's essence by attracting the viewer's attention in a fun and engaging manner.