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LANGUAGE IN CONTEXT ANALYSING ADVERTISING Study the advertisement (TEXT D) below and answer the set questions - NSC English HL - Question 3 - 2016 - Paper 1
Question 3
LANGUAGE IN CONTEXT ANALYSING ADVERTISING Study the advertisement (TEXT D) below and answer the set questions. TEXT D (i) (ii) (iii)
Worked Solution & Example Answer:LANGUAGE IN CONTEXT ANALYSING ADVERTISING Study the advertisement (TEXT D) below and answer the set questions - NSC English HL - Question 3 - 2016 - Paper 1
Step 1
(i) Why is the company unique/superior to all other investment companies?
Answer
The company differentiates itself by showcasing exceptional strategies and commitments that exceed industry standards. Allan Gray, for example, goes to great lengths to achieve financial success for its clients, thereby establishing itself as a leader among investment firms.
Step 2
(ii) How does the advertisement create a sense of collegiality and friendship?
Answer
The advertisement employs inclusive pronouns such as 'we' and 'our', fostering a feeling of community and partnership. This language choice builds trust between Allan Gray and its clients, making the relationship feel collaborative rather than transactional.
Step 3
(iii) How does the imagery of the fish reflect the dynamic nature of the company?
Answer
The curved shape of the fish symbolizes the agility and dynamism of Allan Gray's operational strategies. The accompanying text reinforces this by outlining the analytical approach of the company, emphasizing how streamlined their processes are, akin to the fluid movement of a fish.