Analyse the advertisement (TEXT D) below and answer the set questions - NSC English HL - Question 3 - 2023 - Paper 1
Question 3
Analyse the advertisement (TEXT D) below and answer the set questions.
TEXT D
LEVI'S 505™ JEANS.
NO ORDINARY FLIGHT OF FASHION.
Call them fashion classic if you l... show full transcript
Worked Solution & Example Answer:Analyse the advertisement (TEXT D) below and answer the set questions - NSC English HL - Question 3 - 2023 - Paper 1
Step 1
3.1 The flock of birds is flying in an unusual formation/the shape of the word, 'LEVI'S'.
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Answer
The formation of the flock of birds is cleverly designed to draw attention to the brand name 'LEVI'S'. The unusual arrangement not only captures the viewer's eye but also reinforces the idea of freedom and individuality, principles often associated with the Levi's brand.
Step 2
3.2 The term 'classic' refers to something that is traditional, while 'fashion' refers to something current.
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'Classic' indicates that the brand has continued to be a staple over time, suggesting reliability and lasting popularity, while 'fashion' connects to contemporary trends, making the jeans appealing to modern consumers.
Step 3
3.3 The use of emotive diction ('simple', 'honest', 'Timeless', 'Dependable', 'Uncomplicated') persuades the reader of the value of the product.
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Answer
Emotive diction is central to the advertisement, aiming to evoke feelings of trust. Words like 'timeless' and 'dependable' emphasize the quality and reliability of the jeans, encouraging consumers to see them as not only fashionable but also trustworthy investments.
Step 4
3.4 The woman is standing casually in a relaxed position.
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Answer
Her relaxed demeanor suggests comfort, aligning with the ad's message about the jeans. The focus on her casual fit highlights how Levi's jeans are designed for everyday wear, reinforcing the perception of practicality and style.
Step 5
3.5 Accept any sentence in which the word 'welcome' is used as a verb.
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An acceptable example could be: 'The jeans welcome you with their comfort and style.' This usage emphasizes how the jeans are inviting and adaptable to the wearer's preferences.
Step 6
3.6 The apostrophe indicates possession.
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Answer
The apostrophe in 'Levi's' signifies ownership, meaning the jeans are a product of the Levi's brand, which adds a sense of authenticity and prestige to the product.