Photo AI
SECTION C: LANGUAGE STRUCTURES AND CONVENTIONS QUESTION 3: ANALYSING ADVERTISING Study the advertisements (TEXT D and TEXT E) below and answer the questions set - NSC English HL - Question 3 - 2017 - Paper 1
Question 3
SECTION C: LANGUAGE STRUCTURES AND CONVENTIONS QUESTION 3: ANALYSING ADVERTISING Study the advertisements (TEXT D and TEXT E) below and answer the questions set. T... show full transcript
Worked Solution & Example Answer:SECTION C: LANGUAGE STRUCTURES AND CONVENTIONS QUESTION 3: ANALYSING ADVERTISING Study the advertisements (TEXT D and TEXT E) below and answer the questions set - NSC English HL - Question 3 - 2017 - Paper 1
Step 1
3.1 The advertiser evokes the sympathies of the reader by focusing on the disturbing number of child-headed households, caused by HIV.
Answer
The emotional appeal in the advertisement is achieved by showcasing the challenges faced by child-headed families. By emphasizing the plight of children like Thabo, who is unable to attend school due to illness, the advertiser invites the reader to empathize with their situation. This emotional resonance compels the audience to consider their potential support for initiatives aimed at assisting these vulnerable individuals.
Step 2
3.2 The image is effective as the letter is obviously written by a child and this is supported by the toys and crayons surrounding the letter.
Answer
The visual representation of the letter, crafted by a child, elicits a sense of innocence and urgency. The accompanying toys and crayons suggest a child's world, reinforcing the idea that these children are in need of care and support. This connection prompts the reader to identify more closely with the situation of child-headed households, further motivating them to assist the Topsy Organisation.
Step 3
3.3 The advertiser uses the ± symbol to indicate neutrality.
Answer
The use of the ± symbol effectively represents neutrality, creating a duality in interpretation among readers. It signifies the complexity of the issue at hand, linking it to the project’s theme of stigma. The text, "I AM HIV NEUTRAL," embodies the struggle against stigma while encouraging public discourse around HIV without bias, thereby facilitating a more inclusive understanding of the issue.
Step 4
3.4 The advertiser uses the following techniques: Personal pronoun, Adjectives, Different-sized fonts.
Answer
-
Personal Pronoun: The usage of the first-person pronoun emphasizes individual responsibility, suggesting that each person should take ownership in addressing the issue of HIV. This relates back to their role in helping eradicate stigma.
-
Adjectives: The positive adjectives employed in the advertisement highlight a hopeful outlook and a constructive approach to the challenges presented by HIV, suggesting action over despair.
-
Different-sized Fonts: The varying font sizes used in the advertisement draw attention to key messages, illustrating importance. The bold highlights culminate in a powerful realization that the individual has a part to play in combating the stigma associated with HIV.