Direct Mail is a mail service that delivers post directly to clients - NSC English HL - Question 3 - 2023 - Paper 1

The advertiser claims that advertising on a screen can be easily ignored by the viewer. However, direct mail is compelling and cannot be cast aside/ignored. This makes it a more aggressive/bolder medium of advertising and hence more effective.

The advertiser is encouraging the consumer to use direct marketing to advertise as it promotes immediate marketing in real time. The woman in the picture is enjoying the experience one can have as a benefit of direct marketing ('in a one-on-one personal and measurable way'). The lollipop is foregrounded/is the focal point of the advertisement. The thought bubbles invite/entice the reader to 'imagine' the sensory experience as well.

The ellipsis is used to indicate ongoing thought/stimulate the imagination.