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Study the advertisement (TEXT D) below and answer the questions set - NSC English HL - Question 3 - 2019 - Paper 1
Question 3
Study the advertisement (TEXT D) below and answer the questions set. TEXT D NEITHER SNOW, NOR RAIN, NOR COMMON SENSE. You are not one to let a little torrential d... show full transcript
Worked Solution & Example Answer:Study the advertisement (TEXT D) below and answer the questions set - NSC English HL - Question 3 - 2019 - Paper 1
Step 1
Discuss what the advertiser's use of the negatives, in the above headline, suggests about the runner.
Answer
The repetition of negative words such as 'neither' suggests the resilience and determination of the runner. It indicates that no external forces, be it weather conditions or common sense, will deter the runner from pursuing their passion for running. This portrays the runner as someone committed and unwavering in the face of challenges.
Step 2
Comment on the tone used in the first paragraph.
Answer
The tone in the first paragraph is conversational and motivational. By using the second person 'you', the advertiser directly engages the reader, creating an inviting narrative. The reference to 'a little torrential downpour' is delivered with a tongue-in-cheek humor that adds a light-hearted quality to the message, making it relatable and encouraging.
Step 3
Identify and critically discuss ONE persuasive technique used by the advertiser.
Answer
One persuasive technique used by the advertiser is the use of jargon, specifically 'All Conditions Gear Gore-Tex suit', which is intended to highlight the superiority of the product. This technique appeals to knowledgeable consumers who understand the benefits of such specialized gear, thereby positioning the product as high-quality and effective for any weather conditions. Moreover, it suggests that using this product aligns the consumer with a group of informed and serious athletes.
Step 4
In your view, does the visual image in the main body of the advertisement support the claims made by the advertiser? Justify your response.
Answer
Yes, the visual image supports the claims made by the advertiser. The individual is depicted running in a bleak, desolate environment, which reinforces the message that weather should not hinder a runner. The individual’s attire indicates they are kept warm and dry, aligning with the idea that the Nike product provides effective protection against the elements, thus emphasizing the reliability and commitment of the runner.