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SECTION C: LANGUAGE STRUCTURES AND CONVENTIONS QUESTION 3: ANALYSING ADVERTISING Study the advertisements (TEXT D and TEXT E) below and answer the questions set - NSC English HL - Question 3 - 2016 - Paper 1
Question 3
SECTION C: LANGUAGE STRUCTURES AND CONVENTIONS QUESTION 3: ANALYSING ADVERTISING Study the advertisements (TEXT D and TEXT E) below and answer the questions set. ... show full transcript
Worked Solution & Example Answer:SECTION C: LANGUAGE STRUCTURES AND CONVENTIONS QUESTION 3: ANALYSING ADVERTISING Study the advertisements (TEXT D and TEXT E) below and answer the questions set - NSC English HL - Question 3 - 2016 - Paper 1
Step 1
3.1 What is the purpose of the advertisement?
Answer
BMW is sponsoring the advertisement as part of its social responsibility. The primary objective is to minimize the number of accidents caused by drivers who use cell phones while driving. By addressing this issue, BMW not only promotes its brand but also indirectly encourages safe driving, which can lead to increased vehicle sales.
Step 2
3.2 What does the text reveal about driving and cell phones?
Answer
The text reveals that there is an alarming number of accidents resulting from the use of cell phones while driving. The visual representation of the driver's cell phone obscuring the view of the road further emphasizes the message that distracted driving due to cell phone usage leads directly to dangerous situations, including severe accidents.
Step 3
3.3 How does the advertisement use the repetition of the imperative 'STOP'?
Answer
The repetition of the imperative 'STOP' highlights the urgent danger associated with texting while driving. It serves as a powerful call-to-action, compelling viewers to reconsider their behavior. Additionally, the use of the phrase 'texts lead to wrecks' reinforces the consequences of inattention, making the message more impactful.
Step 4
3.4 What imagery is used to depict the driver’s irresponsibility?
Answer
The advertisement strategically uses an image of an irresponsible driver who is engaged in texting while driving. Notably, the visual obscures the driver's face, leaving the focus on the negative behavior. This powerful imagery effectively communicates that such actions are dangerous, while the accompanying message underscores the hazards of texting while driving.