Photo AI
STUDY THE ADVERTISEMENT (TEXT D) BELOW AND ANSWER THE QUESTIONS SET - NSC English HL - Question 3 - 2018 - Paper 1
Question 3
STUDY THE ADVERTISEMENT (TEXT D) BELOW AND ANSWER THE QUESTIONS SET. TEXT D LET'S KEEP THE LIGHTS ON WHEN SHE'S YOUR AGE. What sort of world will this little girl... show full transcript
Worked Solution & Example Answer:STUDY THE ADVERTISEMENT (TEXT D) BELOW AND ANSWER THE QUESTIONS SET - NSC English HL - Question 3 - 2018 - Paper 1
Step 1
3.1 The advertiser is addressing the need for this generation to conserve energy so that the next generation can continue to experience the benefits of electricity.
Answer
The advertiser highlights the necessity of energy conservation to ensure future generations, like the girl in the advertisement, will benefit from electricity. They warn against the danger of continuing current practices that could lead to environmental harm and potential energy shortages.
Step 2
3.2 The personal pronouns convey a direct, personal appeal to the reader.
Answer
The use of personal pronouns like 'we' and 'you' establishes a connection between the company and the reader. This approach fosters a sense of shared responsibility in addressing energy consumption and environmental protection.
Step 3
3.3 The image portrays a young child, snugly reading a book in bed.
Answer
This portrayal evokes a sense of innocence and vulnerability. In the context of the advertisement, it contrasts sharply with the potential energy crisis indicated by the phrase 'nightmare.' This duality emphasizes the importance of taking action for the child's future safety and well-being while maintaining a serious tone about energy issues.
Step 4
3.4 Text D is more informative/inspirational: it provides details that illustrate the company's social conscience.
Answer
The text elaborates on Shell's commitment to energy conservation and highlights its initiatives, such as the production of biofuels and natural gas. It successfully conveys a hopeful message about preparing for the future while maintaining a personal connection to readers. In contrast, Text E is more cautionary and emotive, utilizing satire to critique Shell's advertising practices.