TEXT D You won’t find anything artificial about Heinz Tomato Ketchup. No artificial thickeners. No artificial preservatives. No artificial colouring. No artificial flavour. They just don’t grow in Heinz ketchup bottles. It’s only good natural ingredients you’ll find there. A few homely spices and a whole lot of tomatoes. In fact, we use a pound and a half of good ripe tomatoes to make just three-quarters of a pound of thick, Heinz ketchup. You can’t improve on nature, we reckon. No other ketchup tastes like Heinz

NSC English HL Language structures and conventions: TEXT D You won’t find anything

TEXT D You won’t find anything artificial about Heinz Tomato Ketchup - NSC English HL - Question 3 - 2021 - Paper 1

Question 3

TEXT D You won’t find anything artificial about Heinz Tomato Ketchup. No artificial thickeners. No artificial preservatives. No artificial colouring. No artificial ... show full transcript

Worked Solution & Example Answer:TEXT D You won’t find anything artificial about Heinz Tomato Ketchup - NSC English HL - Question 3 - 2021 - Paper 1

Step 1

3.1 What is the purpose of using, 'It's only natural...' in the headline?

96%

114 rated

Answer

The advertiser uses the word 'natural' in the headline because the product is free of all artificial ingredients. This choice prompts the reader to instinctively choose to buy the product, as they are assured it is good for their health.

Step 2

3.2 Discuss the persuasive appeal of the slogan.

99%

104 rated

Answer

The slogan implies that Heinz ketchup is a superior product, unmatched by other unnatural products. Health-conscious and discerning buyers would feel convinced that choosing Heinz is a wise choice for their well-being.

Step 3

3.3 Discuss how the visual image supports the overall message of the advertisement.

96%

101 rated

Answer

The advertisement presents a tomato being infused into the bottle, signifying the source of the ketchup. This imagery reinforces the idea that the product contains only natural ingredients and highlights the healthy aspects of the ketchup.

Step 4

3.4 Comment on TWO techniques used by the advertiser to promote the product.

98%

120 rated

Answer

The advertiser employs several techniques:

Repetition/Anaphora: The phrase 'No artificial...' is repeated, underscoring the health benefits of the product.
Short Staccato Sentences: These emphasize that the product is free from artificial ingredients. The use of personal pronouns engages the reader directly.

The image of the tomato adds to the wholesome narrative, showing the product's natural origins.

TEXT D You won’t find anything artificial about Heinz Tomato Ketchup - NSC English HL - Question 3 - 2021 - Paper 1

Worked Solution & Example Answer:TEXT D You won’t find anything artificial about Heinz Tomato Ketchup - NSC English HL - Question 3 - 2021 - Paper 1

3.1 What is the purpose of using, 'It's only natural...' in the headline?

3.2 Discuss the persuasive appeal of the slogan.

3.3 Discuss how the visual image supports the overall message of the advertisement.

3.4 Comment on TWO techniques used by the advertiser to promote the product.

Join the NSC students using SimpleStudy...