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5.1 Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape - NSC Hospitality Studies - Question 5 - 2021 - Paper 1
Question 5
5.1 Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape. 5.1.2 Meerkat Ranch is a bush getaway. Determine TWO non-revenue generating areas ... show full transcript
Worked Solution & Example Answer:5.1 Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape - NSC Hospitality Studies - Question 5 - 2021 - Paper 1
Step 1
Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape.
Answer
Meerkat Ranch will significantly contribute to the economy of the Eastern Cape in various ways:
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Job Creation: By employing staff in various roles such as hospitality, maintenance, and guided tours, it creates job opportunities for local residents.
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GDP Growth: The economic activities associated with the ranch, including tourism and local spending, will lead to an increase in the Gross Domestic Product (GDP) of the region.
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Improvement in Living Standards: Higher employment rates and potential income increases will elevate the living standards of the people in the area.
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Foreign Investment: The appeal of Meerkat Ranch may attract foreign tourists and investors interested in the local economy, leading to further development.
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Multiplier Effect: Increased tourist visits and local spending will have a multiplier effect, generating additional income for local businesses and service providers.
Step 2
Meerkat Ranch is a bush getaway. Determine TWO non-revenue generating areas that are important for this establishment. Motivate EACH answer.
Answer
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Security: Ensuring a safe environment for guests and protecting their assets is crucial for maintaining a positive reputation and ensuring return visits. A secure setting fosters trust among visitors, which is vital for attracting new customers.
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Human Resources: Hiring and training staff is important for providing quality service. Well-trained employees interact positively with guests, enhancing the overall experience. This, in turn, encourages repeat business and word-of-mouth referrals.
Step 3
Audio-visual marketing tools are an effective way of marketing Meerkat Ranch. Justify this statement.
Answer
Audio-visual marketing tools effectively engage potential customers by utilizing both visual and auditory elements that capture attention.
- They evoke emotional responses and can convey the serene and adventurous experience that Meerkat Ranch offers.
- Examples include videos showcasing the lodge, game drives, and customer testimonials, which help create a vivid picture of the experience for prospective visitors.
Step 4
Identify how the following marketing mix concepts were incorporated in the pamphlet:
Answer
(a) Product: The pamphlet highlights deluxe self-catering private lodges and craft coffee as key offerings, emphasizing the unique experience.
(b) Place: It specifies that Meerkat Ranch is located 2 hours away from East London, enhancing accessibility for tourists.
(c) Promotion: The pamphlet encourages bookings with phrases like 'Book Now for Low Prices!', ensuring potential customers are aware of promotional opportunities.
(d) People: It mentions ‘wildlife enthusiasts’ and ‘people who enjoy lavish accommodations’, clearly indicating the target market.
Step 5
Define an entrepreneur.
Answer
An entrepreneur is defined as an individual who identifies business opportunities and takes the initiative to create and manage their own business, often involving financial risks. Entrepreneurs are characterized by their innovative thinking and willingness to take calculated risks to achieve success.
Step 6
Recommend the requirements that are essential for the successful running of the coffee shop other than staff.
Answer
Essential requirements for the successful operation of the coffee shop include:
- Equipment: Suitable coffee machines and utensils specific for crafting coffee.
- Supplies: Quality ingredients necessary for menu items.
- Hygiene: A clean and welcoming environment with proper sanitization practices in place.
- Safety: Fire extinguishers and first aid kits to ensure customer and employee safety.
Step 7
Discuss the personnel or staffing plan that should be compiled before opening a coffee shop that sells craft coffee.
Answer
An effective staffing plan for the coffee shop should include:
- Organizational Structure: Defining who will oversee daily operations, such as a manager.
- Job Descriptions: Each staff member should have a clear understanding of their roles, responsibilities, and tasks.
- Training Requirements: Staff should be adequately trained to ensure consistency in service and beverage preparation.
- Shift Plans: Establishing work schedules to manage peak times and ensure adequate coverage is vital for smooth operations.