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Statistics South Africa reported that the total income for the hotel sector in July 2022 was lower than the total income in July 2019, while occupancy also decreased - NSC Hospitality Studies - Question 5 - 2023 - Paper 1
Question 5
Statistics South Africa reported that the total income for the hotel sector in July 2022 was lower than the total income in July 2019, while occupancy also decreased... show full transcript
Worked Solution & Example Answer:Statistics South Africa reported that the total income for the hotel sector in July 2022 was lower than the total income in July 2019, while occupancy also decreased - NSC Hospitality Studies - Question 5 - 2023 - Paper 1
Step 1
Explain how the marketing department personnel in the hospitality industry can attract customers to increase sales.
Answer
The marketing department in the hospitality industry plays a crucial role in attracting customers through various strategies:
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Awareness Campaigns: They create awareness about the hotel's services by advertising through social media, online platforms, and traditional media to reach a wider audience.
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Customer Feedback: Conducting surveys to understand customer preferences and expectations helps in tailoring services that meet guest needs, enhancing customer satisfaction.
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Promotions and Discounts: Utilizing promotions such as lucky draws, discounts, and loyalty programs encourages potential customers to choose their establishment over competitors.
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Engagement Events: Hosting competitions and special events such as seasonal festivals or themed nights can attract guests' attention and increase footfall.
Step 2
Name and describe TWO non-revenue-generating areas in an accommodation establishment that contribute to an increase in income, because of the positive image it creates.
Answer
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Housekeeping: This department is responsible for maintaining cleanliness and orderliness in the establishment. A clean environment significantly enhances the overall guest experience, encouraging repeat visits and positive word-of-mouth recommendations.
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Security: The security department ensures the safety of guests and their belongings. A strong security presence instills confidence in guests, making them more likely to return and share their positive experiences with others.
Step 3
State FOUR ways in which a higher income in the hotel sector may contribute to the South African economy.
Answer
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Economic Growth: Increased income in the hotel sector can stimulate economic growth by contributing to the GDP of the country.
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Job Creation: Higher revenues lead to the creation of new jobs in various sectors connected to tourism, reducing unemployment.
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Enhanced Infrastructure: Increased income can facilitate better infrastructure as hotels invest in improving facilities and services, benefiting the entire community.
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Foreign Currency Earnings: The hotel sector attracts international tourists, leading to an influx of foreign currency which positively impacts the national economy.