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Nomhle is opening a lunch café at No - NSC Hospitality Studies - Question 5 - 2018 - Paper 1

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Nomhle is opening a lunch café at No. 63, Mamelodi extension, under her name. It will be situated near Mamelodi Secondary School and the local municipal office. Her ... show full transcript

Worked Solution & Example Answer:Nomhle is opening a lunch café at No - NSC Hospitality Studies - Question 5 - 2018 - Paper 1

Step 1

5.1 Name the marketing tool that Nomhle will be using.

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Answer

Nomhle will be using a visual or poster as a marketing tool to promote her café.

Step 2

5.2 Identify Nomhle's target market.

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Answer

Nomhle's target market includes Mamelodi school learners and teachers, non-teaching staff, municipal workers, parents of the learners, and community members who want a quick meal.

Step 3

5.3 Discuss FIVE aspects to consider when designing the posters.

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Answer

When designing the posters, consider the following aspects:

  1. Bright Colors: Use bright colors that catch the eye and attract attention.
  2. Large Font: Text should be in big letters, easy to read from a distance.
  3. Images: Incorporate interesting pictures or photos that relate to the menu items.
  4. Space: Create a clear layout with sufficient blank space, avoiding overcrowding.
  5. Correct Information: Ensure all text is free of spelling mistakes and language errors, providing accurate business information.

Step 4

5.4 Discuss THREE ways, other than posters, in which Nomhle can promote her business.

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Answer

Nomhle can promote her business through:

  1. Social Media: Utilizing platforms like Facebook and Instagram to reach her target audience.
  2. Local Newspapers: Advertising in printed media or local papers to increase visibility in the community.
  3. Word of Mouth: Encouraging satisfied customers to recommend her café to friends and family.

Step 5

5.5 Use the information in the scenario above and complete a business plan for Nomhle.

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Answer

Nomhle's business plan includes the following elements:

  • Name of Business: Nomhle's Café.
  • Business Address: No 63, Mamelodi Extension.
  • Type of Business: Lunch café serving bunny chows, vetkoek with mince, hot dogs, and burgers.
  • Operational Plan: Employ an accountant, chef, and sales lady to manage operations.
  • Marketing Strategy: Use promotional posters and engage with the community to draw in customers.

Step 6

5.6 Describe THREE indirect job opportunities that Nomhle's business may create.

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Answer

Nomhle's business may create indirect job opportunities such as:

  1. Vendors: People who can sell her food at local events or markets.
  2. Delivery Personnel: Individuals employed to deliver food orders to customers' homes.
  3. Supply Chain Roles: Jobs related to sourcing and purchasing ingredients, like working with farmers.

Step 7

5.7 State FOUR responsibilities of an accountant in the business above.

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Answer

The accountant's responsibilities include:

  1. Financial Reporting: Preparing monthly and annual financial reports.
  2. Budget Management: Assisting in the creation and management of the café's budget.
  3. Tax Compliance: Ensuring that all tax-related matters are handled appropriately.
  4. Record Keeping: Maintaining accurate financial records and managing accounts.

Step 8

5.8 Name and describe THREE non-revenue generating areas, and describe how they function.

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Answer

Three non-revenue generating areas in her business include:

  1. Maintenance: Keeping the café premises clean and in good condition to ensure a pleasant dining experience.
  2. Human Resources: Managing staff hiring and training to create a competent workforce.
  3. Security: Implementing measures to safeguard the café and its assets, ensuring a safe environment for customers and employees.

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