Mpho is a Grade 12 Hospitality Studies learner who loves cooking - NSC Hospitality Studies - Question 5 - 2018 - Paper 1
Question 5
Mpho is a Grade 12 Hospitality Studies learner who loves cooking. She lives on a small holding five kilometres outside the nearest town. On the smallholding there ar... show full transcript
Worked Solution & Example Answer:Mpho is a Grade 12 Hospitality Studies learner who loves cooking - NSC Hospitality Studies - Question 5 - 2018 - Paper 1
Step 1
Identify Mpho's target market.
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Mpho's target market includes school teachers who she sells her jam to, members of the community visiting the farm stall or flea market, and tourists visiting the area.
Step 2
Select FOUR strengths of Mpho's business from the extract.
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Mpho is a Hospitality Studies learner, which provides her with relevant knowledge and skills.
The smallholding is situated 5 kilometers outside of town, attracting visitors looking for fresh produce.
The presence of two locals to help sell the fruit enhances customer support and service.
Mpho’s grandmother’s help in preparing the jam adds experience and expertise.
Step 3
Predict THREE possible threats that Mpho could encounter in her business venture.
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Competition from other vendors making similar preserves.
Rising fuel prices that may affect transport costs for delivering goods.
Issues with fruit spoilage during production or unsold stock.
Step 4
Evaluate the poster above.
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The poster’s design is functional and attractive, featuring a clear description of the product (apricot jam). However, it lacks key information, such as pricing, contact details, and a catchy slogan to attract customers. The visibility and appeal can be improved through better use of graphics and layout.
Step 5
Identify THREE P’s with examples in the above extract, other than packaging.
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Product: The main product is apricot jam made from fresh fruit.
Place: The farm stall is located on a busy tourist route, facilitating easy access for customers.
Promotion: The offering of free tasting on homemade bread encourages customer engagement and interest.
Step 6
Discuss the suitability of the recycled glass bottles for Mpho's jam.
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Recycled glass bottles are suitable for preserving jam as they help maintain freshness and flavor. They are also easy to handle and can be hygienically cleaned. The bottles can have labels that provide information on the product, enhancing consumer trust and attraction.
Step 7
Explain how Mpho's business will contribute to the South African economy.
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Mpho's business will create job opportunities in the local community, stimulate economic growth through the sale of local products, and improve infrastructure by attracting tourists. Additionally, it will contribute to the overall development of the area, helping to elevate living standards.