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Study the extract below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2023 - Paper 1
Question 5
Study the extract below and answer the questions that follow. The Durban July is an annual event in KwaZulu-Natal that draws people from across the country for hors... show full transcript
Worked Solution & Example Answer:Study the extract below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2023 - Paper 1
Step 1
Justify the use of electronic media to advertise and market the Durban July.
Answer
The use of electronic media for marketing the Durban July is crucial for several reasons. Firstly, social media platforms have a vast reach, allowing the marketing to connect with a large audience. This broad exposure is essential for generating interest in the event.
Secondly, electronic media allows for efficient and frequent updates. Information can be disseminated quickly, keeping potential attendees informed about the event details such as prices and special offerings.
Lastly, electronic media enables creative and colorful advertising that can capture the attention of the audience. Visual content, such as videos or eye-catching graphics, can effectively engage potential attendees.
Step 2
Name THREE criteria that the electronic marketing tool for the Durban July must adhere to.
Answer
- Clarity and Relevance: The information shared should be clear, concise, and relevant to the target audience.
- Responsiveness: The marketing tools must be updated regularly to reflect any changes or new information about the event.
- Engagement: The content should be engaging, using visuals and interactive elements to attract and retain audience attention.
Step 3
Design a social media advert for the Durban July by using THREE aspects of the marketing mix in the extract.
Answer
Durban July Social Media Advert
Event: Durban July - An annual event like no other!
Price: VIP Tickets at R1 500 (includes breakfast, lunch, dinner, and snacks)
Place: Experience the excitement in stunning KwaZulu-Natal!
Promotion: Join us for a day of thrilling horseracing, captivating fashion, and unbeatable entertainment! Don't miss out - grab your tickets now and be part of this glamorous event!
Step 4
Substantiate how the lifting of Covid-19 restrictions will contribute to the GDP of the South African economy.
Answer
The lifting of Covid-19 restrictions will have a positive impact on the GDP through several pathways. It will stimulate economic activity as more businesses operate at full capacity, leading to increased employment opportunities in sectors like hospitality and events.
Additionally, a surge in tourism is anticipated as domestic and international travelers return, spending on accommodation, food, and entertainment. This influx of visitors will further invigorate local economies, thereby contributing to overall economic growth.