Study the scenario below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2018 - Paper 1
Question 5
Study the scenario below and answer the questions that follow.
Nomhle is opening a lunch café at No. 63, Mamelodi extension, under her name. It will be situated nea... show full transcript
Worked Solution & Example Answer:Study the scenario below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2018 - Paper 1
Step 1
5.1 Name the marketing tool that Nomhle will be using.
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Answer
The marketing tool that Nomhle will be using is a visual or poster.
Step 2
5.2 Identify Nomhle's target market.
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Nomhle's target market includes:
Mamelodi school learners and teachers, as well as non-teaching staff.
Municipal workers.
Members of the community who want a quick meal, including parents of the learners.
Step 3
5.3 Discuss FIVE aspects to consider when designing the posters.
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Aspects to Consider When Designing Posters
Bright Colours: Use bright colours that catch the eye to draw attention to the poster.
Font and Readability: Utilize big letters that are easy to read so that information is clear from a distance.
Visual Elements: Include interesting pictures or photos that represent the food offerings and attract customers.
Clear Information: Make sure all contact details and descriptions are correct, with no spelling mistakes or missing information.
Simple Language: Use simple and understandable language to convey the message effectively.
Step 4
5.4 Discuss THREE ways, other than posters, in which Nomhle can promote her business.
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Ways to Promote the Business
Social Media: Utilize platforms such as Facebook, Instagram, and WhatsApp to reach a larger audience and engage with customers.
Brochures and Flyers: Create flyers or brochures to distribute in the local area, advertising the café and its offerings.
Word of Mouth: Encourage satisfied customers to spread the word about Nomhle's café, leveraging personal recommendations.
Step 5
5.5 Use the information in the scenario above and complete a business plan for Nomhle.
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Business Plan for Nomhle
Business Name: Nomhle's Lunch Café
Address: No. 63, Mamelodi Extension
Business Description:
Type: Sole proprietorship
Menu: Offering bunny chows, vetkoek with mince, hotdogs, and burgers.
Operational Plan:
Staff: Hiring an accountant, chef, and sales lady.
Marketing Strategy:
Use posters, social media, and community engagement to attract customers.
Step 6
5.6 Describe THREE indirect job opportunities that Nomhle's business may create.
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Nomhle's business may create indirect job opportunities such as:
Supplier Jobs: Farmers or suppliers can benefit from selling fresh vegetables and other materials to the café.
Delivery Services: Workers who focus on food delivery for children's birthday parties or other events can find employment through Nomhle's services.
Cleaning Services: Hiring cleaners to maintain hygiene and cleanliness within the café.
Step 7
5.7 State FOUR responsibilities of an accountant in the business above.
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Responsibilities of an Accountant
Financial Record Keeping: Maintain accurate financial records of all transactions.
Budget Preparation: Assist in preparing budgets to ensure effective financial management.
Auditing: Oversee and ensure regular auditing of the business accounts.
Tax Management: Handle tax-related responsibilities like filing returns and managing tax payments.
Step 8
5.8 Name and describe THREE non-revenue generating areas, and services.
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Non-Revenue Generating Areas and Services
Laundry Service: For washing tablecloths and cleaning uniforms, essential for maintaining hygiene.
Marketing: Activities aimed at promoting the café, such as social media campaigns, which don’t directly bring in revenue but are vital for awareness.
Maintenance: Ensuring that the premises are in good condition, including repairs and upkeep of equipment.