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Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape - NSC Hospitality Studies - Question 5 - 2021 - Paper 1
Question 5
Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape. Meerkat Ranch will contribute to the economy of the Eastern Cape in several ways: 1. ... show full transcript
Worked Solution & Example Answer:Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape - NSC Hospitality Studies - Question 5 - 2021 - Paper 1
Step 1
Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape.
Answer
Meerkat Ranch will contribute to the economy of the Eastern Cape in several ways:
- Job Creation: The establishment of Meerkat Ranch will lead to the creation of various job opportunities in hospitality, guiding, maintenance, and customer service sectors.
- Economic Growth: By attracting tourists, Meerkat Ranch will increase the GDP of the region, stimulating economic development.
- Improved Living Standards: The influx of tourists will enhance the living standards of the local community by supporting local businesses and providing jobs.
- Infrastructure Development: Increased tourist activities will encourage the government to invest in better infrastructure, such as roads and public services, benefiting residents.
- Foreign Investment: Meerkat Ranch may attract foreign investors looking to capitalize on the tourism potential of the Eastern Cape, which can lead to further economic opportunities.
Step 2
Meerkat Ranch is a bush getaway. Determine TWO non-revenue generating areas that are important for this establishment. Motivate EACH answer.
Answer
Two non-revenue generating areas for Meerkat Ranch include:
- Security: Ensuring guest safety is crucial; adequate security measures protect both guests and staff, creating a comfortable environment to foster positive experiences.
- Maintenance: Regular upkeep of lodges and game drives ensures high-quality experiences for guests and helps maintain the reputation of Meerkat Ranch.
Step 3
Audio-visual marketing tools are an effective way of marketing Meerkat Ranch. Justify this statement.
Answer
Audio-visual marketing tools are effective as they engage multiple senses, making it easier for potential guests to recall the ranch's offerings. They can evoke emotions and create a more enjoyable impression, leading to increased interest and bookings.
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Step 8
Selling of craft coffee at Meerkat Ranch Coffee Shop could be a successful entrepreneurial opportunity if certain requirements are met. (a) Define an entrepreneur.
Answer
An entrepreneur is a person who can identify business opportunities and create new ideas to start or expand their own business, particularly when financial risks are involved.
Step 9
(b) Recommend the requirements that are essential for the successful running of the coffee shop other than staff.
Answer
Some essential requirements include:
- Appropriate equipment for coffee preparation.
- Sufficient ingredients and high-quality supplies.
- Proper hygiene and safety tools (e.g., fire extinguishers).
Step 10
(c) Discuss the personnel or staffing plan that should be compiled before opening a coffee shop that sells craft coffee.
Answer
An effective staffing plan should include roles for:
- Baristas with specific job descriptions.
- Clear individual responsibilities to ensure efficiency.
- Policies for training and emergency procedures.