Angela is opening a cafe near Mica Secondary School and the local post office - NSC Hospitality Studies - Question 5 - 2017 - Paper 1

The scenario provides crucial insights into the business's operational framework. Angela's knowledge of her location helps define the business description and understand her potential customer base. Employing three staff members is beneficial for planning the human resource requirements. Additionally, her prior application for a bank loan indicates awareness of financial management, allowing her to develop a realistic budget that will ensure the business operates within its means. Creating posters for marketing helps define her marketing strategies.

1. She could host competitions to engage customers.
2. Offering specials on particular days or events will attract more customers.
3. Implementing a 'buy one get one free' promotion could drive sales.

The marketing tool that Angela will be using is visual marketing. This involves the use of appealing images and layouts to attract potential customers.

1. Catering services for events such as parties and gatherings.
2. Organizing baking classes or workshops.
3. Leasing space for children's birthday parties.

The posters should use bright colors and appealing visuals to catch the attention of potential customers. The font size and style should be easily readable, and illustrations should provide a clear representation of the products offered. Key phrases like 'SAVINGS', 'LIMITED TIME', or 'EXCLUSIVE' should be highlighted to engage customers effectively.

1. The cafe will provide employment opportunities and stimulate job creation in the local community.
2. Increased foot traffic can boost sales for nearby businesses.
3. The cafe can enhance local services and infrastructure through potential partnerships with other local entities.

1. Administrative functions such as bookkeeping and payroll.
2. Staff training and development programs to improve service quality.
3. Maintenance and cleaning of the establishment to ensure a welcoming environment.

1. Managing financial records and bookkeeping to ensure accurate financial reporting.
2. Overseeing the budgeting process to allocate resources effectively.
3. Ensuring compliance with tax regulations and managing VAT submissions.
4. Preparing financial reports for management to assist in decision-making.