5.1 Study the statement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2016 - Paper 1
Question 5
5.1 Study the statement below and answer the questions that follow.
South Africa has no shortage of innovative entrepreneurs who contribute to local economic growth... show full transcript
Worked Solution & Example Answer:5.1 Study the statement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2016 - Paper 1
Step 1
Discuss the statement above with regard to the contribution of entrepreneurs to the South African economy.
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Entrepreneurs play a pivotal role in the South African economy. They contribute to:
Economic Growth: The hospitality sector significantly contributes to the GDP of South Africa, generating income that is taxed and reinvested into the economy.
Job Creation: The demand for products and services leads to an increase in employment opportunities, not only in their businesses but throughout the supply chain.
Local Income Generation: As businesses thrive, local incomes increase, which helps improve the overall living standards in communities.
Infrastructure Development: Entrepreneurs invest in infrastructure and services, enhancing the quality of life and the environment.
Foreign Currency: By attracting tourists, they provide valuable foreign currency to the economy, aiding in South Africa's economic balance.
Step 2
Suggest THREE self-employment opportunities available in the food preparation sector in South Africa.
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Baking: Entrepreneurs can start a home-based bakery.
Catering Services: Offering services for parties and events.
Food Truck Business: Operating a mobile food service that can cater to various events.
Step 3
Outline FOUR aspects that should be included in the operational plan that will assist young entrepreneurs to complete their business plans.
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Costs for Manufacturing/Running: Understand the financial implications of running a business.
Supplier Information: Who provides raw materials, including their credit terms.
Personnel Plan: Detailing roles and responsibilities within the business.
Stock Control and Storage: Methods to manage inventory effectively.
Step 4
State TWO aspects that should be included in a business plan other than those included in the operational plan.
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Market Analysis: Insights into target markets and competition.
Financial Projections: A budget, cash flow analysis, and break-even analysis.
Step 5
Identify THREE revenue-generating areas in the advertisement above.
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Accommodation: Fees for staying at the resort.
Food and Beverage Services: Revenue from the restaurant and bar services.
Spa Treatments: Charges for wellness services.
Step 6
Name TWO human resource positions that may be found at this resort.
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Human Resource Manager: Overseeing staffing and employee relations.
Trainers: Responsible for training employees in hospitality services.
Step 7
Evaluate the effectiveness of the advertisement with regard to the marketing mix.
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The advertisement effectively employs several elements of the marketing mix:
Product: Clearly highlighted offerings, including accommodation, dining, and spa services.
Price: Competitive pricing showcased with clear package deals.
Place: Sufficient contact information and location provided while emphasizing accessibility.
Promotion: Visually appealing with a focus on special deals, enhancing customer attraction.
Step 8
Suggest TWO audio-visual materials that could be used to expand the marketing of the resort.
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Promotional Videos: High-quality visuals showcasing the resort's amenities.
YouTube Clips: Engaging content that highlights guest experiences and testimonials.