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5.1 Discuss the roles and responsibilities of a night auditor - NSC Hospitality Studies - Question 5 - 2023 - Paper 1
Question 5
5.1 Discuss the roles and responsibilities of a night auditor. 5.2 Study the extract below and answer the questions that follow. Statistics South Africa reported t... show full transcript
Worked Solution & Example Answer:5.1 Discuss the roles and responsibilities of a night auditor - NSC Hospitality Studies - Question 5 - 2023 - Paper 1
Step 1
Discuss the roles and responsibilities of a night auditor.
Answer
A night auditor is responsible for managing the daily financial transactions at a hotel during the night shift. Their roles include:
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Transaction Control: Ensuring that all transactions performed during the day by the reception and cashiers are correctly billed to the guests’ accounts and verifying any posted entries.
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Reporting: Preparing reports of transactions conducted the previous day.
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Balancing Accounts: Reconciling all front office accounts, ensuring that discrepancies are addressed timely.
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Room Status Verification: Resolving any discrepancies in room status, such as ensuring that rooms are properly checked out and cleaned.
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Guest Monitoring: Keeping track of guest limitations and monitoring their activities for any unusual behavior.
Step 2
Explain how the marketing department personnel in the hospitality industry can attract customers to increase sales.
Answer
The marketing department personnel can attract customers in several ways:
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Customer Awareness: Design campaigns to enhance awareness of the hotel and its services.
- This can be achieved through promotions, advertising, and events that engage potential guests.
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Target Audience Research: Understanding the target audience’s expectations through surveys and adapting marketing strategies accordingly.
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Special Offers: Implementing special discounts, loyalty programs, and unique packages aimed at drawing customers.
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Social Media Marketing: Leveraging platforms like Facebook and Instagram to promote offerings and interact with potential customers.
Step 3
Name and describe TWO non-revenue-generating areas in an accommodation establishment that contribute to an increase in income, because of the positive image it creates.
Answer
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Housekeeping: This area ensures cleanliness and maintenance of the establishment, which contributes to positive guest experiences and encourages repeat visits.
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Maintenance: Responsible for renovations and repairs, a well-maintained hotel translates into a positive image, making guests more likely to return.
Step 4
State FOUR ways in which a higher income in the hotel sector may contribute to the South African economy.
Answer
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Economic Growth: Increased income can stimulate the economy by enhancing local spending and creating jobs.
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Job Creation: Higher revenues can lead to more employment opportunities in various sectors related to hospitality.
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Tax Revenue: The hotel sector contributes to tax income for the government, which can be used for public services and infrastructure.
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Attraction of Foreign Investment: A thriving hotel industry can attract foreign investors, further contributing to economic development.
Step 5
Step 6
Develop a business plan for Thandi and Thabo’s business idea, under the following headings: a) Business description b) Personnel plan and job descriptions.
Answer
a) Business Description: The business, called 'Durban Beachfront Food Tours,' will operate in the beach front area and focus on offering culinary experiences through food stalls and motorbike drivers who act as guides.
b) Personnel Plan and Job Descriptions:
- Motorbike Drivers: Responsible for transporting customers and providing tour guidance.
- Food Stall Managers: Oversee food preparation and customer service.
- Chefs/Kitchen Staff: Responsible for meal preparation specific to each food stall.
- Service Staff: Manage billing and customer queries at the stalls.
Step 7
Suggest FOUR affordable visual marketing tools they can use to market their business.
Answer
- Leaflets/Pamphlets: Distributing flyers around popular tourist spots.
- Social Media: Using platforms like Instagram and Facebook for engagement and advertising.
- Posters: Creating eye-catching posters to be displayed in strategic locations.
- Stickers on Bikes: Branding their motorbikes to create visibility and promote their services.
Step 8
Name FIVE characteristics of a good visual marketing tool.
Answer
- Clear Branding: Must prominently display the company name or slogan.
- Bright Colors: Use vibrant colors to attract attention.
- Readable Text: The wording must be easy to read from a distance.
- Engaging Content: Should contain compelling and persuasive information about the services.
- Strategic Placement: Visuals should be placed where target customers will see them.