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Mpho is a Grade 12 Hospitality Studies learner who loves cooking - NSC Hospitality Studies - Question 5 - 2018 - Paper 1

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Mpho is a Grade 12 Hospitality Studies learner who loves cooking. She lives on a small holding five kilometres outside the nearest town. On the smallholding there ar... show full transcript

Worked Solution & Example Answer:Mpho is a Grade 12 Hospitality Studies learner who loves cooking - NSC Hospitality Studies - Question 5 - 2018 - Paper 1

Step 1

Identify Mpho's target market.

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Answer

Mpho's target market includes:

  • School teachers
  • Members of the community who visit the farm stall or flea market
  • Tourists visiting the farm stall or the flea market.

Step 2

Select FOUR strengths of Mpho's business from the extract.

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Answer

The strengths of Mpho's business are:

  1. Mpho is a Hospitality Studies learner, which gives her relevant knowledge.
  2. The farm stall is located 5 kilometers outside the town, making it accessible.
  3. There are two locals who assist in selling the fruit, providing more manpower.
  4. Mpho uses recycled bottles for selling her jam, which is environmentally friendly.

Step 3

Predict THREE possible threats that Mpho could encounter in her business venture.

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Answer

Possible threats Mpho could encounter include:

  1. Competition from others making similar preserves, affecting market share.
  2. Rising fuel prices that could increase transportation costs.
  3. Issues with fruit spoilage, which could impact the quantity and quality of the jam produced.

Step 4

Evaluate the poster above.

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Answer

The poster's effectiveness can be evaluated as follows:

  • The poster has a description of the product, which is clear.
  • It appears neat and attractive, capturing attention.
  • However, the name of the product is not prominently displayed, which could limit brand recognition.
  • The poster could be improved by adding a price, a slogan, and contact details.

Step 5

Identify THREE P's with examples in the above extract, other than packaging.

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Answer

The THREE P's are:

  1. Product: The product is apricot jam made from fresh fruit.
  2. Place: The product is sold at Ubuntu farm stall.
  3. Promotion: Mpho offers free tasting on homemade bread, which encourages customers to try the product.

Step 6

Discuss the suitability of the recycled glass bottles for Mpho's jam.

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Answer

Recycled glass bottles are suitable for Mpho's jam for several reasons:

  • They are easy to handle and store, which is convenient for customers.
  • They are hygienically clean when properly sterilized, ensuring food safety.
  • They can be branded or labeled effectively, allowing Mpho to add her branding and information about the product, enhancing marketability.

Step 7

Explain how Mpho's business will contribute to the South African economy.

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Answer

Mpho's business contributes to the South African economy in various ways:

  • It creates job opportunities for locals, stimulating the economy.
  • The business fosters infrastructure improvements in the community.
  • It promotes development and enhances the living standards of local residents.
  • Additionally, it helps tourists bring valuable foreign currency into the local economy.

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