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Namhlie is opening a lunch café at No - NSC Hospitality Studies - Question 5 - 2018 - Paper 1

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Namhlie is opening a lunch café at No. 63, Mamelodi extension, under her name. It will be situated near Mamelodi Secondary School and the local municipal office. Her... show full transcript

Worked Solution & Example Answer:Namhlie is opening a lunch café at No - NSC Hospitality Studies - Question 5 - 2018 - Paper 1

Step 1

5.1 Name the marketing tool that Nomhle will be using.

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Answer

Nomhle will be using a visual poster as her marketing tool to attract customers to her café.

Step 2

5.2 Identify Nomhle's target market.

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Answer

Nomhle's target market includes:

  • Mamelodi school learners and teachers
  • Non-teaching staff at Mamelodi Secondary School
  • Municipal workers
  • Community members who want a quick meal

Step 3

5.3 Discuss FIVE aspects to consider when designing the posters.

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Answer

When designing the posters, the following aspects should be considered:

  1. Bright colors that catch the eye: Use bold colors to attract attention.
  2. Legibility: Ensure big letters and easy-to-read fonts are used.
  3. Visual Appeal: Incorporate interesting pictures and/or photos.
  4. Simplicity: Keep the layout clean with a big space for viewer focus.
  5. Correct Information: Ensure all details are accurate, with no spelling mistakes.

Step 4

5.4 Discuss THREE ways, other than posters, in which Nomhle can promote her business.

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Answer

Nomhle can promote her business in the following ways:

  1. Social Media: Utilize platforms like Facebook and Instagram to engage with potential customers.
  2. Local Media: Advertise in community newspapers or local radio stations.
  3. Word of Mouth: Encourage satisfied customers to share their experiences with friends and family.

Step 5

5.5 Use the information in the scenario above and complete a business plan for Nomhle.

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Answer

Business Name: Nomhle's Lunch Café

  • Business Address: No 63 Mamelodi Extension
  • Type of Business: Café specializing in quick meals like bunny chows and hotdogs.
  • Operational Plan: Employ an accountant, chef, and sales lady.
  • Product Description: Offer bunny chows, vetkoek with mince, hotdogs, and burgers.
  • Marketing Plan: Primarily use visual posters to attract customers.

Step 6

5.6 Describe THREE indirect job opportunities that Nomhle's business may create.

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Answer

Nomhle's business may create indirect job opportunities such as:

  1. Food Suppliers: Vendors providing ingredients like veggies and meat.
  2. Delivery Personnel: Workers who can deliver food to customers' homes.
  3. Event Planners: Individuals who can organize children's birthday parties with catering services.

Step 7

5.7 State FOUR responsibilities of an accountant in the business above.

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Answer

The responsibilities of an accountant in Nomhle's business include:

  1. Managing Financial Records: Keeping accurate financial statements.
  2. Budgeting and Forecasting: Preparing budgets for future expenditures.
  3. Auditing: Overseeing the auditing of funds to ensure compliance.
  4. Tax Management: Handling tax declarations and associated responsibilities.

Step 8

5.8 Name and describe THREE non-revenue generating areas, and describe them.

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Answer

Three non-revenue generating areas include:

  1. Marketing: Focused on promoting the business and drawing in customers.
  2. Staff Training: Involves preparing employees to provide excellent service and maintain quality.
  3. Maintenance: Ensuring premises and equipment are kept in good condition for smooth operations.

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