You are the marketing manager for MARTT Wineries - NSC Hospitality Studies - Question 6 - 2019 - Paper 1
Question 6
You are the marketing manager for MARTT Wineries. You are requested to create a promotional label for a new red wine blend.
6.1.1 List FOUR types of information tha... show full transcript
Worked Solution & Example Answer:You are the marketing manager for MARTT Wineries - NSC Hospitality Studies - Question 6 - 2019 - Paper 1
Step 1
6.1.1 List FOUR types of information that should appear on the label of the new red wine bottle.
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Name of the wine: This should clearly indicate the name of the new red wine blend.
Origin: Specify the region or country where the wine is produced.
Vintage/Harvest year: Indicate the year the grapes were harvested, which is important for quality understanding.
Alcohol content: Include the percentage of alcohol by volume (ABV) on the label.
Step 2
6.1.2 Discuss FOUR points to consider when storing wine in a wine cellar.
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Temperature Control: Store wine at a consistent temperature between 10-12°C (50-54°F) to prevent spoiling and maintain quality.
Humidity Levels: Aim for a humidity level of 60-70% to ensure cork integrity and prevent spoilage from drying out.
Darkness: Store wine in a dark area, away from direct sunlight, which can degrade the wine.
Vibration Free: Avoid storing wine in areas with vibrations, as this can disturb the wine's sediment.
Step 3
6.1.3 Outline FIVE guidelines to follow when pouring red wine to guests.
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Offer a Taste: Always allow guests to taste the wine before serving it to ensure they enjoy it.
Pour Properly: Pour from the right-hand side of the guest's glass, pouring no more than a third full to allow for aroma release.
Use the Correct Glass: Ensure that the glass is the appropriate shape for red wine to enhance its bouquet.
Be Clean and Professional: Maintain cleanliness and professionalism throughout the serving process, including proper wine handling.
Refill When Needed: Keep an eye on the guest's glass and refill it as needed, ensuring to pour the same wine only when the glass is empty.
Step 4
6.2 Distinguish between an on-consumption liquor licence and an off-consumption liquor licence.
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On-Consumption Licence: This licence allows customers to consume alcoholic beverages on the premises, such as in bars, restaurants, or clubs.
Off-Consumption Licence: This licence permits the sale of alcoholic beverages to be taken away from the establishment, typically found in liquor stores or convenience shops.
Step 5
6.3.1 The bar equipment in A is used to prepare a mocktail. Name the mixing method used.
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The method used with the equipment in A is called shaking. This method mixes ingredients thoroughly with ice to achieve a well-blended drink.
Step 6
6.3.2 Select TWO items in B that are suitable for the mixing method in QUESTION 6.3.1.
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Syrups: These provide sweetness and flavor, making them suitable for mocktails.
Fruit Juices: They add volume and a range of flavors, complementing the syrups used in mocking.
Step 7
6.4.1 Advise the barman on the proper management of stock on hand in the bar.
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Use FIFO Method: Implement a First-in-First-out system to ensure older stock is used first.
Monitor Stock Levels: Keep track of minimum and maximum stock levels to avoid shortages.
Daily Inventory Checks: Conduct regular checks to identify any items that are running low and reorder accordingly.
Communication: Encourage communication with suppliers to ensure timely restocking and prevent running out of popular items.
Step 8
6.4.2 Explain the correct procedure to follow when guests complain about the shortage of mocktails.
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Listen Attentively: Start by listening to the guests’ concerns without interrupting.
Apologize Sincerely: Offer a genuine apology for the inconvenience caused by the shortages.
Offer Alternatives: Suggest other beverages or mocktails that are available at that time.
Seek Management Assistance: If needed, involve a manager to discuss further options with the guests.
Step 9
6.5 Explain how the restaurant staff should handle an electrical failure in a food and beverage service operation.
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Stay Calm and Professional: Staff should remain calm to provide reassurance to guests about their safety.
Announce the Situation: Inform guests about the electrical failure and how it may affect service.
Offer Alternatives: Suggest menu options that do not require electrical preparation, or offer drinks that don't need refrigeration.
Coordinate with Management: Work with management to implement a plan for the evening and keep guests updated.