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Study the information below and answer the questions that follow - NSC Tourism - Question 10 - 2023

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Study the information below and answer the questions that follow. CUSTOMER FEEDBACK I am sharing my positive experience at the hotel! 10.1 Identify the method us... show full transcript

Worked Solution & Example Answer:Study the information below and answer the questions that follow - NSC Tourism - Question 10 - 2023

Step 1

Identify the method used to share customer satisfaction.

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Answer

The method used to share customer satisfaction is known as 'Word of Mouth' (WOM). This involves individuals sharing their positive experiences verbally with others, which can significantly influence potential customers.

Step 2

State TWO ways in which the method in QUESTION 10.1 will impact positively on the hotel.

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Answer

  1. Increased Trust and Credibility: Word of Mouth is generally viewed as a trustworthy form of advertising. Customers tend to trust recommendations from friends, family, or colleagues, which can lead to higher booking rates for the hotel.

  2. Growth in Customer Base: Positive verbal feedback can encourage more individuals to chose the hotel, thus increasing the overall number of guests and potentially boosting income and profits for the establishment.

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