Explain what is meant by the image of a business - NSC Tourism - Question 7 - 2021
Question 7
Explain what is meant by the image of a business.
The image of a business refers to the way the business wants to be perceived by its customers. It encompasses the ... show full transcript
Worked Solution & Example Answer:Explain what is meant by the image of a business - NSC Tourism - Question 7 - 2021
Step 1
Explain what is meant by the image of a business.
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Answer
The image of a business refers to the way the business wants to be perceived by its customers. It reflects the brand's values, professionalism, and the expectations customers have regarding their experiences with the company.
Step 2
From the extract above, identify the term that is used to describe acceptable online behaviour.
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Answer
The term used to describe acceptable online behaviour is 'netiquette', which is also known as e-professionalism.
Step 3
Discuss one consequence for a business if it disregards the importance of its professional online presence.
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Answer
If a business disregards its professional online presence, it may lead to customers losing confidence and loyalty, which can result in them taking their business elsewhere. This not only affects customer relationships but can also result in significant financial losses and negative publicity for the company.
