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Study South African Tourism's (SATourism's) Marketing Event Calendar 2018 below and answer the questions that follow - English General - NSC Tourism - Question 6 - 2018 - Paper 1
Question 6
Study South African Tourism's (SATourism's) Marketing Event Calendar 2018 below and answer the questions that follow. CALENDAR 2018 SOUTH AFRICAN TOURISM MARKETING... show full transcript
Worked Solution & Example Answer:Study South African Tourism's (SATourism's) Marketing Event Calendar 2018 below and answer the questions that follow - English General - NSC Tourism - Question 6 - 2018 - Paper 1
Step 1
Identify TWO international events where SATourism markets South Africa as a destination of choice.
Answer
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World Travel Market (WTM): This event serves as a significant platform for promoting South Africa to an international audience, facilitating connections with travel businesses, and consumers globally.
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ITB Berlin: Recognized as one of the largest tourism trade fairs, it allows SATourism to showcase South Africa’s tourism offerings to a wide range of international stakeholders.
Step 2
Explain the purpose of the event from 23 to 25 September 2018.
Answer
The event from 23 to 25 September 2018, known as Getaway Gauteng Show, aims to promote local tourism products and destinations to domestic tourists. It serves as a platform for businesses to highlight their offerings and connect with potential customers, thereby enhancing awareness of South Africa's travel and tourism opportunities.
Step 3
State TWO ways in which South African Tourism markets South Africa at all the travel shows above.
Answer
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Attractive Displays: South African Tourism creates visually engaging displays that represent all nine provinces, showcasing the diversity of attractions available in the country.
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Distribution of Promotional Materials: They provide brochures, DVDs, and branded hand-outs that inform visitors about South African tourism products and services, helping to reach a broader audience.
Step 4
Discuss TWO ways in which this campaign encourages South African businesses to make a positive contribution to tourism in South Africa.
Answer
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Responsible Management Plans: The campaign emphasizes the importance of having robust management plans to ensure sustainable tourism practices, which helps businesses maintain good public relations and operate efficiently.
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Encouragement to Participate in Promotions: It motivates South African businesses to actively promote their services, showcasing their commitment to contributing positively to the local tourism landscape.
Step 5
Discuss TWO ways in which this campaign encourages the South African public to make a positive contribution to tourism in South Africa.
Answer
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Brand Ambassadorship: The campaign encourages locals to act as brand ambassadors, sharing positive messages about South Africa, which helps to create a favorable perception among potential tourists.
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Community Responsibility: It instills a sense of responsibility in South Africans to advocate for their country as a safe and welcoming destination, urging them to engage in conversations that support tourism.
Step 6
Explain ONE reason why South African Tourism makes the media available to tourism stakeholders.
Answer
South African Tourism provides media opportunities for stakeholders to reach and inform relevant parties about the marketing prospects and initiatives that benefit the tourism sector. This transparency fosters collaboration and strengthens relationships within the industry.