Study the infographic below and answer the questions that follow - NSC Tourism - Question 7 - 2022
Question 7
Study the infographic below and answer the questions that follow.
NOTHING SUCCEEDS LIKE THE APPEARANCE OF SUCCESS
Presenting a professional image in the tourism in... show full transcript
Worked Solution & Example Answer:Study the infographic below and answer the questions that follow - NSC Tourism - Question 7 - 2022
Step 1
7.1.1 (a) Behaviour
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Answer
Behaviour is the manner in which an individual conducts themselves in various situations. In a tourism context, positive behaviour is crucial as it reflects professionalism and affects customer interactions.
Step 2
7.1.1 (b) Appearance
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Answer
Appearance includes personal grooming, attire, and overall presentation. In the tourism sector, a polished appearance enhances the customer's perception of professionalism and credibility.
Step 3
7.1.1 (c) Verbal communication: Face-to-face
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Face-to-face communication is essential in tourism as it allows for direct interaction. This form of communication builds rapport and trust with customers, enhancing their overall experience.
Step 4
7.1.1 (d) Body Language
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Body language encompasses non-verbal cues that can express confidence, openness, and approachability. Positive body language can significantly influence how customers perceive service staff.
Step 5
7.1.1 (e) Verbal communication: Social Media & Electronic
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Social media and electronic communication are vital for modern tourism businesses. They provide platforms for interaction and feedback, fostering relationships with customers and enhancing brand image.
Step 6
7.1.2
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Customers may take their business elsewhere if they do not trust the image portrayed by the workers. A discrepancy between appearance and expected professionalism can influence customers' decisions on business transactions.
Step 7
7.1.3
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Answer
Agree: Interviewers will gauge an applicant's seriousness and commitment through their appearance and profile alignment with company values. Disagree: Applicants have the freedom to express themselves, and a flexible dress code allows for individuality.
Step 8
7.2.1
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Josephine should have a logo that reflects her professional image in the beauty salon. The focus should express her brand and services effectively, making it memorable for clients.
Step 9
7.2.2
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Josephine should select an appropriate name and logo for the spa that resonates with customers. A compelling name that is easy to remember can significantly enhance brand recognition.
