Study the image below and answer the questions that follow - NSC Tourism - Question 6 - 2023
Question 6
Study the image below and answer the questions that follow.
GEARING UP FOR GROWTH AT MEETINGS AFRICA 2023
[Source: www.tourismupdate.co.za]
6.1 Name the marketing... show full transcript
Worked Solution & Example Answer:Study the image below and answer the questions that follow - NSC Tourism - Question 6 - 2023
Step 1
6.1 Name the marketing organisation responsible for hosting the Meetings Africa 2023.
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Answer
The marketing organization responsible for hosting the Meetings Africa 2023 is South African Tourism.
Step 2
6.2 Identify ONE type of tourist that will be attracted to this event.
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Answer
One type of tourist that will be attracted to this event is MICE tourists, who are interested in Meetings, Incentives, Conferences, and Exhibitions.
Step 3
6.3 Name TWO other international travel trade shows where South Africa is marketed.
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Two other international travel trade shows where South Africa is marketed are ITB Berlin and the World Travel Market (WTM).
Step 4
6.4 Discuss TWO ways in which international travel trade shows can position South Africa as a destination of choice.
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International travel trade shows can increase networking opportunities and create awareness of South Africa as a travel destination.
Firstly, South Africa will be portrayed as a welcoming host and a great value for money destination, encouraging more tourists to visit.
Secondly, they provide a platform for exhibitors from South Africa, exposing them to potential visitors and showcasing the diverse offerings of the country, which can strongly persuade them to consider South Africa for their travel plans.
