Study the information below and answer the questions that follow - NSC Tourism - Question 6 - 2017 - Paper 1
Question 6
Study the information below and answer the questions that follow.
SOUTH AFRICA’S INVOLVEMENT AT THE ITB
- SATourism has a stand at the ITB Berlin.
- Fifty tourism ... show full transcript
Worked Solution & Example Answer:Study the information below and answer the questions that follow - NSC Tourism - Question 6 - 2017 - Paper 1
Step 1
6.1 Name the type of tourism event that takes place at the ITB Berlin.
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Answer
The type of tourism event that takes place at the ITB Berlin is a travel trade show.
Step 2
6.2 Name ONE role that SATourism plays at the ITB Berlin.
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Answer
One role that SATourism plays at the ITB Berlin is that it co-ordinates the marketing effort from various role players in the tourism industry.
Step 3
6.3 Explain TWO ways in which South Africa is advantaged by SATourism’s activities at the ITB Berlin.
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Opportunities for South African tourism businesses: SATourism creates opportunities for local businesses to showcase their offerings at an international platform like the ITB, enhancing visibility and potential partnerships.
Increased inbound tourism: SATourism increases awareness about South Africa as a value-for-money long-haul destination for potential tourists from European markets, which could lead to higher visitor numbers and economic benefits.
Step 4
6.4 State ONE way in which TOMSA collects money from tourism businesses in South Africa to fund SATourism's marketing activities.
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TOMSA collects money by imposing a voluntary 1% tourism levy on tourists' bills, which is then paid over to SATourism.
