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Study the brand images of companies below and answer the questions that follow - NSC Tourism - Question 7 - 2016 - Paper 1
Question 7
Study the brand images of companies below and answer the questions that follow. The professional image of a company is more than just a recognisable and trustworthy... show full transcript
Worked Solution & Example Answer:Study the brand images of companies below and answer the questions that follow - NSC Tourism - Question 7 - 2016 - Paper 1
Step 1
Identify TWO tourism companies above where the staff must have excellent telephone skills and e-mail writing skills when making transport bookings.
Answer
The two tourism companies are Key Car Rental and Sunset Air. Both companies require staff to effectively manage customer bookings through telephonic communication and email correspondence.
Step 2
Step 3
List FOUR elements that must appear on the letterhead of Sunset Air that will project a professional image.
Answer
The letterhead of Sunset Air should include the following elements:
- Company name
- Logo or pictures
- Slogan
- Physical address
- Contact details including email address, telephone and fax numbers, and social media accounts.
Step 4
Give ONE example of how the companies in QUESTION 7.1 may improve their e-mail writing skills to promote their professional image.
Answer
One example is to provide in-service training for staff. This training should focus on avoiding slang words, abbreviations, and symbols such as smiley faces, and emphasize applying a formal business communication style.