Study the information below and answer the questions that follow - NSC Tourism - Question 6 - 2017 - Paper 1
Question 6
Study the information below and answer the questions that follow.
SOUTH AFRICA'S INVOLVEMENT AT THE ITB
SATourism has a stand at the ITB Berlin.
Fifty tourism comp... show full transcript
Worked Solution & Example Answer:Study the information below and answer the questions that follow - NSC Tourism - Question 6 - 2017 - Paper 1
Step 1
6.1 Name the type of tourism event that takes place at the ITB Berlin.
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Answer
The type of tourism event that takes place at the ITB Berlin is a travel trade show. This event serves as a platform for industry professionals to showcase and discuss travel products and services.
Step 2
6.2 Name ONE role that SATourism plays at the ITB Berlin.
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One role that SATourism plays at the ITB Berlin is that it co-ordinates the marketing effort from various role players in the tourism industry. This helps to present South Africa as a value-for-money destination.
Step 3
6.3 Explain TWO ways in which South Africa is advantaged by SATourism's activities at the ITB Berlin.
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Increased Visibility: SATourism showcases South Africa as a top destination, which raises awareness among international delegates and can lead to increased inbound tourism.
Market Development: By participating in the ITB, SATourism opens opportunities for South African businesses to network and form partnerships, enhancing their market reach and competitiveness.
Step 4
6.4 State ONE way in which TOMSA collects money from tourism businesses in South Africa to fund SATourism's marketing activities.
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TOMSA collects money through a voluntary 1% tourism levy on tourists' bills, which is then paid over to TOMSA to support SATourism's marketing initiatives.
