Influences on Marketing (HSC SSCE Business Studies): Flashcards
📚Flashcards
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Practise the cards
10 cards from this deck
4 sociocultural characteristics businesses consider
4 sociocultural characteristics businesses consider
Age, income, education, lifestyle
Purpose of understanding sociocultural characteristics
Purpose of understanding sociocultural characteristics
Segment markets & target appropriate customer groups
What economic conditions influence
What economic conditions influence
Consumer spending, competition, pricing, product positioning
Year Australian Consumer Law (ACL) was introduced
Year Australian Consumer Law (ACL) was introduced
2010
Key feature of consumer guarantees under ACL
Key feature of consumer guarantees under ACL
Automatic & cannot be excluded by businesses
4 consumer guarantees under ACL
4 consumer guarantees under ACL
Acceptable quality, match descriptions, meet promises, repair
Definition of ethical marketing
Definition of ethical marketing
Honest, fair & socially responsible business conduct
5 ethical marketing standards Kathmandu follows
5 ethical marketing standards Kathmandu follows
Truth, accuracy, good taste, safety, fair competition
Kathmandu's customer contact channels (3)
Kathmandu's customer contact channels (3)
Phone, email, online support form
Product compliance requirements include
Product compliance requirements include
Safety standards, quality specs, performance, documentation