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10 cards from this deck
Age, income, education, lifestyle
Segment markets & target appropriate customer groups
Consumer spending, competition, pricing, product positioning
2010
Automatic & cannot be excluded by businesses
Acceptable quality, match descriptions, meet promises, repair
Honest, fair & socially responsible business conduct
Truth, accuracy, good taste, safety, fair competition
Phone, email, online support form
Safety standards, quality specs, performance, documentation
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