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10 cards from this deck
Systematic approach: identify needs, strategies, business goals
Strengths, Weaknesses, Opportunities, Threats
Situational analysis
Systematic gathering, analysing, interpreting customer/market info
Loyalty program & market research tool collecting customer data
Small customer groups discussing experiences & preferences
Specific, measurable goals guiding marketing activities
Specific group of consumers business aims to reach
Distinguishing products from competitors via unique features
Contemporary style, functionality, quality
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