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10 cards from this deck
Technical outdoor products + fashion lifestyle brand
Product range available via stores and online without distinction
Loyalty program: exclusive benefits, rewards, customer data
Unique characteristics differentiating products from competitors
Customer requirements drive decisions, not just pushing products
Number of customers entering stores
Number/value of items purchased per customer visit
Reliability and confidence in products
Adventure travel: trekking, camping, cycling
Marketing success requires support from operations, finance, HR
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