Role of Marketing (HSC SSCE Business Studies): Flashcards
📚Flashcards
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Practise the cards
10 cards from this deck
Kathmandu's dual positioning strategy
Kathmandu's dual positioning strategy
Technical outdoor products + fashion lifestyle brand
Channel agnostic distribution
Channel agnostic distribution
Product range available via stores and online without distinction
Summit Club purpose
Summit Club purpose
Loyalty program: exclusive benefits, rewards, customer data
Brand distinctiveness meaning
Brand distinctiveness meaning
Unique characteristics differentiating products from competitors
Consumer-led marketing approach
Consumer-led marketing approach
Customer requirements drive decisions, not just pushing products
Foot traffic definition
Foot traffic definition
Number of customers entering stores
Basket size meaning
Basket size meaning
Number/value of items purchased per customer visit
Brand authenticity at Kathmandu
Brand authenticity at Kathmandu
Reliability and confidence in products
Kathmandu's niche market focus
Kathmandu's niche market focus
Adventure travel: trekking, camping, cycling
Marketing functional interdependence
Marketing functional interdependence
Marketing success requires support from operations, finance, HR