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10 cards from this deck
Actions to reach target market & meet marketing objectives
Product, Price, Promotion, Place
Product positioning & product life cycle stage
Heavy promotion & selective distribution
Quality, packaging, design, brand name, guarantee/warranty
Monetary value customer exchanges for a product
Method/approach to determine pricing structure
Methods business uses to communicate with customers
Advertising, personal selling, sales promotion, publicity/PR
Few specialised outlets vs maximum market coverage
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