Establishing Market Objectives (HSC SSCE Business Studies): Flashcards
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Marketing objectives
Marketing objectives
Realistic & measurable goals via marketing plan
Marketing objectives must be...
Marketing objectives must be...
Specific, measurable, time-bound
3 key marketing objectives
3 key marketing objectives
Market share, product mix, customer service
Market share
Market share
Business's % of total industry sales
Product mix
Product mix
Total variety of products offered
Customer service
Customer service
How well business meets & exceeds customer expectations
Most important marketing objective
Most important marketing objective
Maximising customer service
1 dissatisfied customer's reach
1 dissatisfied customer's reach
Tells 11, who each tell 5 = 56 people total
Marketing objectives focus
Marketing objectives focus
Customer-oriented (products & markets)
Customer service is...
Customer service is...
Organisational attitude & culture, not just a department