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10 cards from this deck
Understanding business's current position & future direction
SWOT analysis and product life cycle
Strengths, Weaknesses, Opportunities, Threats
Elements within business's control (strengths & weaknesses)
Forces outside business's control (opportunities & threats)
Positive internal attributes giving competitive advantage
Favourable external conditions business could leverage
Introduction, growth, maturity, decline
Sales growth slows & plateaus; market becomes saturated
Changing trends, tech advances, competition, sustainability
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