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10 cards from this deck
Activities making products available when & where customers want
Routes moving product from manufacturer to customer
Businesses/individuals helping move products along supply chain
Producer → Wholesaler → Retailer → Customer
Buying and selling goods and services via the internet
Purchasing goods via wireless handheld devices like smartphones
Making products available through as many outlets as possible
Using a moderate proportion of available outlets
Restricting product to one outlet in large geographic area
Transport, warehousing, and inventory control
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