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10 cards from this deck
Developing & promoting differences from competitors' products
Greater control over marketplace, especially pricing
Customer service, environment, convenience, social/ethical issues
Personalised service, caring service, high quality & value
Green philosophy & eco-friendly products increase sales
Products that save time & effort for busy consumers
Buying products not harmful to environment, animals or society
Promotes fair wages, environment, poverty reduction, fair prices
Creating image/identity vs competitors in consumers' minds
Changing what customers associate with a brand
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