Promotion (HSC SSCE Business Studies): Flashcards
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Practise the cards
10 cards from this deck
Promotion
Promotion
Methods to inform, persuade & remind target market about products
Promotion mix
Promotion mix
Various promotion methods combined in a promotional campaign
4 elements of promotion mix
4 elements of promotion mix
Advertising, Personal selling, Sales promotion, Publicity & PR
Advertising
Advertising
Paid, non-personal message communicated through mass media
3 purposes of advertising
3 purposes of advertising
Inform, Persuade, Remind
Personal selling
Personal selling
Sales consultant directly interacts with customers to make sale
Sales promotion
Sales promotion
Activities or materials as direct inducements to customers
Publicity
Publicity
Free news story about a business's products
Opinion leader
Opinion leader
Person who influences others & whose opinions are respected
% of purchases influenced by word-of-mouth
% of purchases influenced by word-of-mouth
20-50% of all purchasing decisions