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10 cards from this deck
Methods to inform, persuade & remind target market about products
Various promotion methods combined in a promotional campaign
Advertising, Personal selling, Sales promotion, Publicity & PR
Paid, non-personal message communicated through mass media
Inform, Persuade, Remind
Sales consultant directly interacts with customers to make sale
Activities or materials as direct inducements to customers
Free news story about a business's products
Person who influences others & whose opinions are respected
20-50% of all purchasing decisions
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