Role of Marketing Overview (HSC SSCE Business Studies): Flashcards
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Practise the cards
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Marketing definition (American Marketing Assoc.)
Marketing definition (American Marketing Assoc.)
Planning & executing conception, pricing, promotion & distribution
The four Ps of marketing
The four Ps of marketing
Product, Price, Promotion, Place
Selling in relation to marketing
Selling in relation to marketing
Just one component of the broader marketing process
Advertising in relation to marketing
Advertising in relation to marketing
One element of promotion, which is one part of marketing
Strategic role of marketing
Strategic role of marketing
Maximise sales, increase brand awareness, improve satisfaction
Marketing plan definition
Marketing plan definition
Document listing activities to achieve marketing outcomes
Marketing's role in revenue
Marketing's role in revenue
Revenue-generating activity; nothing achieved until sale is made
Marketing concept (1950s)
Marketing concept (1950s)
All sections satisfy customer needs while achieving business goals
Interdependence in business
Interdependence in business
Mutual dependence of key business functions on one another
Profit maximisation
Profit maximisation
Maximum difference between total revenue and total costs