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10 cards from this deck
Planning & executing conception, pricing, promotion & distribution
Product, Price, Promotion, Place
Just one component of the broader marketing process
One element of promotion, which is one part of marketing
Maximise sales, increase brand awareness, improve satisfaction
Document listing activities to achieve marketing outcomes
Revenue-generating activity; nothing achieved until sale is made
All sections satisfy customer needs while achieving business goals
Mutual dependence of key business functions on one another
Maximum difference between total revenue and total costs
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