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10 cards from this deck
Market research identifies customer needs to shape product design
Tech innovations create products with new capabilities
Market research, product concept & specifications development
Prototype testing & market testing to identify issues early
How well a product meets customer expectations & performs
Maximum amount a business can produce with existing resources
Usefulness & value a product has from consumer's point of view
Tangible aspects: time, expertise, skill & effort applied
Intangible aspects: psychological wellbeing & feeling cared for
Services are intangible & consumed as they are produced
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