New Product or Service Design and Development (HSC SSCE Business Studies): Flashcards

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New Product or Service Design and Development
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Consumer-driven approach to product design

Market research identifies customer needs to shape product design

Technology-driven approach to product design

Tech innovations create products with new capabilities

Stage 1 of product development

Market research, product concept & specifications development

Stage 3 of product development

Prototype testing & market testing to identify issues early

Quality in product design

How well a product meets customer expectations & performs

Output capacity

Maximum amount a business can produce with existing resources

Product utility

Usefulness & value a product has from consumer's point of view

Explicit service

Tangible aspects: time, expertise, skill & effort applied

Implicit service

Intangible aspects: psychological wellbeing & feeling cared for

Key characteristic of services vs products

Services are intangible & consumed as they are produced

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