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10 cards from this deck
Long-term, broad aims affecting all key business areas
Business areas that directly generate income and profits
Areas that incur costs but don't directly generate revenue
Having lowest costs or being most price-competitive in market
Distinguishing goods or services from competitors' offerings
Producing homogeneous or identical products
Transferring products directly without long-term storage
Strategic alliances that add value through partnerships
Goods are tangible; services are intangible
Maximise revenue and minimise costs
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