Ethical Influences (HSC SSCE Business Studies): Quizzes

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Ethical Influences
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What is the key difference between legal and ethical behaviour in marketing?

Ethical behaviour goes beyond legal rules

What is materialism in the context of marketing ethics?

A desire to constantly acquire possessions

How much did BMW's sales increase after product placement in GoldenEye?

$240 million

What ethical concern do loyalty cards raise?

They track buying habits and trade privacy

What is puffery in advertising?

Exaggerated claims no one would believe

What percentage of Australian school children's food intake is unhealthy?

40%

What is a cartel in business competition?

Two+ competitors agreeing to act together

Which practice regarding resale price maintenance is legal?

Setting a maximum retail price

What does sugging mean?

Selling under the guise of a survey

What criticism exists about Ad Standards' self-regulation system?

It lacks authority to enforce the Code

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