Influences on Marketing (HSC SSCE Business Studies): Quizzes

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Influences on Marketing
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Which four factors are key sociocultural characteristics affecting marketing decisions?

Age, income, education, lifestyle

What do sociocultural characteristics help businesses do?

Segment their market and target groups

How many successive quarters of same-store sales growth did Kathmandu record?

Four quarters

In what year was the Australian Consumer Law (ACL) introduced?

2010

Which is NOT a consumer guarantee under the ACL?

Free delivery to customers

Can businesses exclude consumer guarantees under the ACL?

No, they cannot be excluded

How can website purchases made with Afterpay be returned at Kathmandu?

Return via post only

What are Kathmandu's customer support operating hours?

Mon-Fri, 8:30am-5:00pm AEST

Which is part of Kathmandu's ethical marketing standards?

Truth in advertising and product safety

What does ethical marketing create for businesses?

Long-term competitive advantages

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