Situational Analysis (HSC SSCE Business Studies): Quizzes

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Situational Analysis
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What are the two main analytical tools used in situational analysis?

SWOT analysis & product life cycle

Which factors in SWOT analysis are within the business's direct control?

Strengths & weaknesses (internal factors)

Which of these is an example of a strength in SWOT analysis?

Skilled & motivated employees

What type of SWOT factor are outdated computer systems?

Internal weakness

Which represents an opportunity rather than a threat in SWOT analysis?

Potential new markets to enter

What are the four stages of the product life cycle in order?

Introduction, growth, maturity, decline

What pricing strategy is often used during the introduction stage?

Lower than competitors or premium pricing

Which stage of the product life cycle is often the most profitable?

Growth stage

What should promotion strategy emphasize during the maturity stage?

Product's reliability & established reputation

Why do products enter the decline stage?

Changing trends, tech advances, competition

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