Place and Distribution (HSC SSCE Business Studies): Quizzes

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Place and Distribution
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What does 'place' refer to in the marketing mix?

Activities making products available

What do wholesalers do in the distribution channel?

Buy bulk, resell smaller quantities

Which distribution channel includes agents?

Producer→Agent→Wholesaler→Retailer→Customer

Which is the most common distribution channel for consumer goods?

Producer→Wholesaler→Retailer→Customer

What % of Australian retail sales were online by 2019?

14.1%

Which products typically use intensive distribution?

Milk, bread, newspapers, soft drinks

What type of goods suit selective distribution?

Shopping goods customers compare

Why do businesses use exclusive distribution?

Creates exclusivity and prestige

Which transport is best for urgent, high-value, or perishable goods?

Air

What happens when inventory levels are too low?

Stock-outs and lost sales occur

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