Promotion (HSC SSCE Business Studies): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is the primary purpose of promotion in business?
What is the primary purpose of promotion in business?
To inform, persuade & remind customers
How many key elements make up the promotion mix?
How many key elements make up the promotion mix?
Four
Which THREE purposes does advertising serve?
Which THREE purposes does advertising serve?
Inform, persuade, remind
What is a key advantage of personal selling over other promotion methods?
What is a key advantage of personal selling over other promotion methods?
Messages can be customised
What percentage of shoppers buy more from businesses whose loyalty cards they hold?
What percentage of shoppers buy more from businesses whose loyalty cards they hold?
80%
Which sales promotion technique creates urgency and triggers FOMO?
Which sales promotion technique creates urgency and triggers FOMO?
Limited time offers
What is a key difference between publicity and advertising?
What is a key difference between publicity and advertising?
Publicity is free, advertising is paid
Which is NOT one of the four ways PR assists businesses?
Which is NOT one of the four ways PR assists businesses?
Reducing production costs
What percentage of all purchasing decisions are influenced by word-of-mouth?
What percentage of all purchasing decisions are influenced by word-of-mouth?
20-50%
Why must businesses use a mix of promotional strategies?
Why must businesses use a mix of promotional strategies?
Different elements appeal to different customers